1.   Andrew Lack, president and chief operating officer of NBC, says that hurts the network when it comes to negotiating deals with rival studios.

2.   But it was dropped because the rival studios had already begun their films.

3.   Now, as head of the rival studio Dreamworks, he has in fact wooed away a number of important Disney animators.

4.   Rival studios have adopted different strategies to compensate for this change in the business.

5.   Rival studios will think twice before going head-to-head that weekend.

6.   Studio executives mess up, get fired and then win bigger contracts at rival studios.

7.   Such a step would stir turmoil not only at Disney, one of the largest entertainment companies in the world, but at rival Hollywood studios.

8.   The consensus at rival studios is that the Thanksgiving-Christmas season would have been more appropriate.

9.   The film has loomed so large that rival studios have mostly stayed clear of its path so far.

10.   Rival studios took notice and began marketing their big films the same way.