1.   Although they differ in some ways, both programs reward customers who buy online with airline miles or points they can use to buy other merchandise.

2.   After all, I rarely pay off my entire balance, so in some ways this rewards customers such as myself, at least to my way of thinking.

3.   But with the addition of Gilmour, they are now also starting to reward their customers with something more than just points in the standing.

4.   Chase and Mondex are already testing a smart card system at four Burger King restaurants on Long Island that reward customers for frequent purchases.

5.   Customers had been rewarded for deeds like installing more efficient appliances and compact fluorescent light bulbs instead of standard incandescents.

6.   DirecTV spokesman Bob Marsocci said the company late last year began focusing on ways to reward loyal customers, much as airlines offer special perks to frequent fliers.

7.   Instead, applaud them for their commitment, and encourage them to build a new stadium to reward their customers for their unflinching loyalty.

8.   Not only does Sears stand behind the clothing it sells, but it rewards its customers, too.

9.   Reward large customers.

10.   Rewarding loyal customers is a notion that is as old as selling, of course.