1.   How do you balance higher levels of spending with lower levels of revenue generation?

2.   There are operational worries which focus on the more pressing concern over revenue generation, the key to Eurotunnel finances.

3.   Currently, AA is the largest airline company in the world in terms of number of planes in operations and revenue generation.

4.   More importantly, revenue generation should be looked on as a means for company survival.

5.   Revenue generation means growing your market.

6.   However the prime minister is confident the reforms would augment revenue generation.