1.   But reinventing an image is a tricky business.

2.   It is exactly that kind of enthusiasm for the non-corporate inventor that is helping Dickinson quietly reinvent the image of the U.S. patent and trademark office.

3.   To reinvent their image as Sir Lancelot slaying the Red Dragon, they are trying to paint Beijing as the Second KGB.

4.   But Mantle realized his flaws and reinvented his image.

5.   Newspaper columnists and callers to radio shows dissect the problem almost daily, usually ending with calls for Hong Kong to reinvent its image.