1.   Any company that does not move quickly, the reasoning goes, will be supplanted by Microsoft.

2.   As more women rise through the ranks, the reasoning goes, the candidate pool will inevitably grow.

3.   Besides, the reasoning goes, the Giants were overrated last year, and the Broncos are a Super Bowl contender this year.

4.   A result, one line of reasoning goes, is that the pool of potential serious playgoers is being spread thin.

5.   After all, the reasoning goes, good political fund-raisers can be good arts fund-raisers.

6.   By going into business with the telcos, the reasoning goes, PointCast will sidestep the slow connectivity problems that bedeviled its own service.

7.   Cautious buyers, the reasoning goes, tend to have money to put to work that will eventually find its way into stocks.

8.   Children who learn early to save at the bank, the reasoning goes, will continue to do so as adults.

9.   Finally, Japanese companies will sink or swim, this line of reasoning goes.

10.   Get those folks excited about Core Board, the reasoning goes, and the buzz should spread to the consumers who take group fitness classes at these clubs.