1.   Television producers should not take low ratings to mean failure.

2.   A more important problem with this treatment of the results is that it assumes that any particular rating means the same for all subjects.

3.   An EC rating means the game is a good one for early childhood, while E is for everyone.

4.   An overall higher rating can mean higher prices for those packages.

5.   A higher rating usually means that firms pay lower interest rates to the investors who buy their bonds.

6.   A junk rating means a bond is considered a speculative investment.

7.   A five-star rating means simply that the establishment is considered among the best on the continent.

8.   A lower rating generally means that a bond issuer must pay higher interest.

9.   But if popularity ratings mean anything, both leaders have plenty of political capital.

10.   Disapproval ratings can mean more than job approval, since voters often vote against candidates instead of for them.