1.   And ads are sprinkled through an elaborate, searchable on-screen program guide.

2.   An SBA spokeswoman said a draft program guide was recently completed.

3.   And Ms. Stewart posted a World Wide Web site, www.marthastewart.com, that serves as a program guide for her television show.

4.   At night, the system goes out and picks up data offered by most public TV stations and uses it to build a program guide for the local area.

5.   Both companies will transmit electronic program guides to their subscribers via telephone connections.

6.   Designed to compete with satellite television, the service will offer new channels, better video than regular cable for some channels and an interactive program guide.

7.   Gemstar-TV Guide provides electronic program guides like VCR Plus and develops and licenses proprietary technologies primarily for consumers.

8.   In its current form, the software looks a little like a program guide that can be found on any cable service, but with greater depth.

9.   It will allow viewers to go online and check movie reviews, program guides and more before watching a show.

10.   One cause for confusion, Quittner said, might be the America Online program guide that is bound into every copy of On.