1.   Advertisers have only vague ideas of program content when they buy time on daytime talk shows.

2.   But Valenti said program content is already a critical, if hidden, part of the system.

3.   Commercial content matches program content.

4.   Critics say the technology could let advertising gain control over program content, and may eventually raise privacy concerns.

5.   Differences also arose on whether changes in program content or viewing habits would ensue.

6.   Fields, speaking at a Broadcasting and Cable industry conference, put the FCC on notice not to pressure broadcasters over program content in the future.

7.   However, ABC showed it was game to make the trade-off of program content for commercial time and other considerations by sending in tapes to the ONDCP.

8.   NBC, saying it was concerned that advocacy groups were pressuring the industry to modify program content, decided not to go along.

9.   One sticking point has been a television industry demand that Congress promise to ban further legislation on TV ratings and program content if an agreement is reached.

10.   Salon also said that through a complicated swap of program content for advertising time, the networks realized a financial windfall by packing anti-drug messages into TV shows.