1.   Lafley, the company has been shedding underperforming brands and focusing on cutting costs and building sales in its biggest product brands.

2.   Carmichael Lynch, which handles several Johnson fishing products brands, was awarded the new assignments without a review.

3.   Most major companies have been better known for their product brands than for their corporate brands.

4.   Nestle and Unilever are moving in this direction, each reducing the number of product brands they market.

5.   The Simmons survey showed that gay consumers are loyal to product brands that advertise heavily in the gay press, such as Absolut vodka, Tanqueray gin and Subaru.

6.   The share sale raised money for National Foods to purchase the license to the Yoplait yoghurt and dairy products brand.

7.   The questionnaire includes queries such as the product brands that respondents are currently using, favourite TV channel, favourite radio station, newspaper and magazine.

8.   Unilever owns several major personal product brands such as Vaseline, Dove and Elizabeth Arden.