1.   Another kind of price competition between supermarkets is in the extent and diversity of private label offerings, so-called store brands.

2.   The firm is promising to develop new distribution channels, predicting that resellers will private label their own systems with Integrix components.

3.   There has always been a price differential between private label products and national brands such as Del Monte or Kellogg.

4.   Apart from private label products we continue to develop branded sales, mainly Omega in foreign markets.

5.   Our private label business in the supermarkets continues to grow with our cat food products selling extremely well in the major multiples.

6.   There are still significant opportunities for growth in the private label sector although the market throughout Europe is becoming increasingly competitive.

7.   We have been able to consolidate our position as the major private label breakfast cereal supplier to the French market and enjoy further growth in other European markets.

8.   Problems were also created as a result of its movement away from military contracts to a wider portfolio of private label customers looking better quality products.

9.   American Italian Pasta also sells Pasta LaBella brand pasta, as well as private label pastas.