1.   As a result, managers tend to make pricing decisions based on current costs, projected short-term share gains, or current competitor prices rather than on long-term profitability.

2.   But the calculus behind any single pricing decision is complex, and largely shaped by market forces.

3.   For its part, Goldman stands by its pricing decision.

4.   GE contends that its Superabrasive division raised prices of industrial diamonds independent of pricing decisions by De Beers.

5.   He said the appeals court ruling left local phone pricing decisions to the states, not the FCC.

6.   In addition to the FHP problems, poor pricing decisions in some key PacifiCare markets like California contributed to the shortfall in earnings, the company said.

7.   Labor costs represent the biggest chunk of overhead for most businesses and thus have the most effect on pricing decisions.

8.   MORE PROFITABLE PRICING When making pricing decisions, managers typically focus on criteria that are easy to justify to others.

9.   The government argues that Frenz in turn passed it on to the GE Superabrasives headquarters in Worthington, Ohio, where GE pricing decisions were made.

10.   What would explain such counterproductive pricing decisions?