1.   As prescription drug costs have soared in recent years, the scapegoat search has prominently featured pharmaceutical advertising as a primary culprit.

2.   AUSTIN, Texas - National debate over rising prescription drugs costs has the potential to become a real dogfight.

3.   Because of the rising cost of pharmaceuticals, the issue of prescription costs for seniors has reverberated in Congress and the presidential election campaigns.

4.   Bills have been introduced in Congress to hold down prescription costs.

5.   Bush also would give states more money to help them cover prescription drug costs for low-income senior citizens.

6.   Buffetted by ballooning prescription drug costs and other expenses, dozens of large insurers have plunged into the red.

7.   But Corry notes it will be up to each company to decide whether the incentives outweigh the long-term impact of rising health care and prescription drug costs.

8.   But few workers know they can get a discount on the prescription cost as well if they ask for it and present the insurance card to their pharmacists.

9.   But like the program in Pennsylvania, many are struggling with rising prescription drug costs and tight eligibility requirements that are excluding many older residents.

10.   But the free market we have functions badly, producing obscenely high prescription drug costs beyond the reach of ordinary retirees on fixed incomes.