1.   But growing interest in high-quality food suggests that those offering a premium product can find a niche Market.

2.   Draught Guinness is well positioned to meet the current consumer trend for sophisticated premium products, while retaining its enviable heritage and tradition in the black beer market.

3.   While existing premium products were considered adult they were, says Bartle, thought to be all about formal occasions, badge values and impressing others.

4.   Emphasis has been on the development of premium products such as block and random copolymers, although the gas phase technology is also naturally suited to homopolymer manufacture.

5.   And, with little regard to customer demand, Digital keeps making premium products that not enough people want to buy.

6.   Consumers are still willing to pay more for high-margin premium products such as coffees, salsas and snack foods.

7.   Ericsson, for example, tends to build its own networking gear until it is no longer a premium product.

8.   Gillette has managed to grow by continually introducing new products and successfully persuading consumers to switch to its more expensive premium products.

9.   Most beers in this segment are losing money, analysts say, as the discount and high-price premium products gain popularity.

10.   Nothing could be more ruinous for a company that was built on the notion that customers would pay more for a premium product.