1.   Austin is viewed as a potential gem, with emphasis on potential.

2.   But savvy marketers and investors now see their vast customer databases as potential gems in the burgeoning world of electronic commerce.

3.   In fact, potential gems seemed to be eroding all around us.

4.   This time around, though, the potential gems may be found a little higher in the seedings.

5.   This race looms as a potential gem.