1.   Ads that parody other ads have become a popular ploy for the new Madison Avenue because they give consumers credit for being in on the joke.

2.   But they were drawn not so much by the horses as by the free T-shirts in the most popular marketing ploy of all.

3.   Likewise, the popular ploy of blaming OPEC for our problems is like blaming Mexico and Columbia for our drug problem.

4.   They added that campaigns against ticket scalping or price gouging have long been popular ploys for politicians in election years.

5.   Pittaya said another popular ploy was to deliberately cause an accident with a vehicle containing a lone female driver in an isolated area.

6.   One popular ploy is to give German motorists the wrong directions.