1. A page view is defined as one electronic page of information displayed in response to a user request. 2. Advertising rates are based on per-thousand page views. 3. But what if the price worked out to a penny per page view? 4. But with no product to sell and a fragmented market, page views alone rarely translate into dollars for these Web ventures. 5. Each time a person visits one electronic page, or screen, it counts as one page view. 6. Each click is measured as a page view. 7. Excite gets millions of page views per day in the current Web environment. 8. For Yahoo, which remains heavily dependent on advertising revenue, there is every incentive to find ways to increase the page views of its material without increasing costs. 9. Gone is the corporate hoo-ha about banner ads and page views. 10. However, in its quest for glory, page views and column inches, Salon may have gone just one step too far. |