1. Also, network executives annually bemoan the lack of original programming during the summer. 2. Among those efforts, Brogliatti said, is the creation of original programming for the Internet, an arena that analysts say is poised for growth. 3. Another important trend was the strength of the cable channels in offering original programming that now rivals the offerings of the networks in many instances. 4. And to keep the costs of producing original programming to a minimum, Pax does business with independent producers instead of more expensive major studios. 5. At Lifetime, Cohen recognized the power of promotions and packaging in the young cable industry, where there was almost no original programming. 6. At the moment, it consists of four hours a day of original programming on a single television channel, beamed by satellite to Asia and the Middle East. 7. Before its introduction, Oxygen said it would only use original programming. 8. Both networks offer a mix of reruns of popular network television shows, movies and sports, though TNT has also ventured into original programming. 9. But Chris Albrecht, the president of original programming for HBO, said he concluded that for the good of all his shows, this was the wisest course. 10. But he says that the network had to change its self-image and its people had to start believing that they could create high-quality original programming. |