1.   Amazon.com is introducing an online toy store this month.

2.   At least that is Toyland to Ted Augustine, chief logistics officer for eToys, one of the top online toy shops.

3.   ----- In the spring, customers surveyed by Gomez Advisors said they had the most confidence in eToys Inc., compared to other online toy stores.

4.   According to a study by Rowen in November, covering several online toy retailers, Amazon had the lowest prices on products but the highest on shipping.

5.   ActionAce.com, an online toy seller based in Hong Kong, has to process its orders in America, because no local bank would serve it.

6.   Last year, Disney pulled the plug on Toysmart.com, a Waltham online toy seller.

7.   Last holiday season, many online toy sellers were afflicted with that bad rap.

8.   Next comes KB Toys, a privately held company that bought the online toy seller eToys last year.

9.   Of course, reports of service, inventory and delivery problems with the online toy sites could scare last-minute shoppers away.

10.   One such site is a popular one offered by Nickelodeon, which links directly to an online toy store called Red Rocket.