1.   Although he said he was approached daily by online virtual malls to join their sites, he has gone with zShops because of his longstanding relationship with Amazon.com.

2.   As a last resort, I tried Fashiondig.com, which operates an online mall that has about a dozen vintage clothing shops.

3.   At each online mall, customers will be able to pay for all purchases in a single credit-card transaction.

4.   But the online malls think that they can do it for less.

5.   By contrast, online malls and portal shopping centers have the benefit of traffic and built-in name recognition that can give an instant lift to a merchant.

6.   Hence the failure of Dreamshop and other online electronic malls that attempted to mimic the shopping patterns of real malls.

7.   Instead, the site serves as a kind of online mall.

8.   WeddingChannel.com is more like an online mall.

9.   When she ordered a book from online mall shopping.com, she was sent the book on tape instead of the print version.

10.   Yet the multi-industry online malls will probably be the bailiwick of a few major companies with deep pockets and patience.