1.   Avis is one such company.

2.   Haagen Dazs ice cream is one such company, and Whole Foods sells it because customers demand it, according to Roy.

3.   Infonie is one such company.

4.   Intel is one such company.

5.   One such company is EGreetings.com, which once thought it could sell e-mail greeting cards on the Web.

6.   One such company is Ivax Corp.

7.   One such company is Miami-based Cerulean Studios, which offers a free service called Trillian that has become one of the most popular downloaded products at www.download.com.

8.   One other company is preparing a stock offering and another two have already sold shares this year.

9.   One such company is Mobilcom AG, a cellular phone services provider.

10.   One such company is Mullikin Medical Enterprises in Long Beach.