1.   His name became a byword for extreme luxury.

2.   His name became a joke between them.

3.   Midas, whose name has become a synonym for a rich man, had very little profit from his riches.

4.   His name has become a byword for honesty in the community.

5.   He admits, though, that the sport may have to consider a more streamlined name as it becomes more popular.

6.   And the name of Boaz becomes her name.

7.   As Edsel owners know only too well, the Edsel was a flop of such colossal proportions that its name quickly became synonymous with failure.

8.   As the fashion industry on both sides of the Atlantic consolidates, prominent names have become sought-after commodities.

9.   As the martini gained a new following in the last decade, the name became a powerful signifier.

10.   Because the grape name has become so meaningless, more wineries are adding information to their labels to set a wine apart.