1.   First, movie advertising plays an increasingly large role on TV, and moviegoers tend to be younger.

2.   In fact, pressure from patrons has eliminated some forms of movie advertising.

3.   Like movie theater advertising, health clubs guarantee advertisers a captive and affluent audience.

4.   Movie advertising has been one of the biggest growth categories in network television for the last several years.

5.   Movie theater advertising was down for the month of September after the terrorist attacks, as many advertisers pulled back as they also did with TV ads.

6.   Movie advertising is one of the most lucrative sources of revenue for television networks.

7.   Now movie advertising is becoming more prevalent in the United States.

8.   Over the last several years, movie advertising has been one of the biggest growth categories in network television.

9.   The fundamentalists have sued to force explicit movie advertising from billboards and have fought against the publication of books they disagree with.