1.   Health warnings on advertisements do not work for the same reason as health warnings on labels -- they represent a token gesture which will have no material effect.

2.   Analysts expect the judgment to be appealed for years to come and said there would be no material effect on the companies for a long time, if ever.

3.   AK Steel said the expansion could have a material effect on liquidity, capital expenditures and cash flow.

4.   AK Steel said the options could have a material effect on its future liquidity, capital expenditures and cash flow.

5.   But a write-off of that proportion would have had a material effect on earnings, and last quarter the company barely met analyst expectations.

6.   But ultimately, will the Enron scandal have any material effect on how business is done?

7.   Glossman of UBS Warburg said that any charge the firm would take against first-quarter earnings to cover the balance would not have a material effect.

8.   General Cable said contingency planning prevented the strike from having a material effect on its finances.

9.   In fact, the approaches have no material effect on the outcome, barring player arrests for testosterone overload on the streets of Hollywood.

10.   It will be more difficult to prove the report had a material effect on the company or its shares.