1.   Marketing expert Mark Roesler testified Thursday that Simpson could cash in on his name.

2.   A new logo will be unveiled, and tourism marketing experts will look at ways of encouraging more Americans to see what Scotland has to offer.

3.   And her hiring would produce a public relations coup for the airline that does it, one marketing expert says.

4.   And marketing experts are taking note of the possibilities.

5.   And some marketing experts said there could be a backlash against the approach.

6.   And some marketing experts say strategies popular in New York, such as direct mail and heavy advertising, have already failed elsewhere.

7.   And that, marketing experts agree, really is the main reason behind using celebrity endorsers.

8.   And visibility, say marketing experts, is half the battle.

9.   Another is the surging influence of poll takers and marketing experts, and a corresponding decline in the power of traditional brokers like labor and peasant bosses.

10.   As any major-label record company marketing expert will tell you, releasing an album without a potential hit single is a commercially risky proposition.