1.   And of course, the network would love to see the show establish itself as a Thursday hit with young male viewers.

2.   And yet companies like Disney and Paramount have blown millions in recent years on syndicated late-night shows aimed mainly at male viewers.

3.   But is this discomfort among male viewers simply a case of pec-and-ab envy?

4.   But that also makes UPN a desirable network for many advertisers who have a difficult time reaching male viewers, especially younger male viewers.

5.   CBS acknowledged that it had suffered some big losses among male viewers.

6.   CBS will use football to market other shows to male viewers.

7.   Country music should help CBS attract male viewers, an area where it has long lagged its rivals, Jordan said.

8.   Despite lower ratings, sports remain popular with advertisers because they generally deliver young male viewers.

9.   For CBS, the NFL will likely help it in its effort to reach younger male viewers.

10.   For CBS, the NFL will help its effort to reach younger male viewers.