1.   At one of the panels, several magazine company presidents were asked if they thought electronic publishing would become a significant moneymaker in the next five years.

2.   Because brand extension requires a very different mindset, magazine companies have been hiring people with marketing experience, and creating departments devoted exclusively to product development.

3.   But Whole Earth Review has never been like most magazine companies.

4.   Conde Nast, the magazine company, plans to overwhelm the often-overlooked Los Angeles ad industry with four parties over two nights.

5.   Emusic gives the magazine company, which is still owned by founder Jann Wenner, an undisclosed set payment each quarter and keeps everything above that.

6.   For magazine companies, after the infrastructure is set up, the principal cost is staffing.

7.   He also dismissed suggestions that he might be paying too much for the American magazine company.

8.   Industry figures on minority hiring do not even exist, and most magazine companies will not disclose their own numbers, saying this is proprietary information.

9.   Like Hearst, many magazine companies are privately held and it is virtually impossible for outsiders to assess the financial health of any publication.

10.   Magazine companies like to have clusters of similar publications so they can offer group deals to advertisers.