1.   The Brahmins lavished millions on artfully sculptured bottles and skin-care jars, and even more artful magazine advertising.

2.   The New York Yankees, with their huge local television contract, lavished millions on pitchers David Cone and Kenny Rogers.

3.   Hodgson was brought aboard after six games last year and new owner Massimo Moratti, the oil industrialist, lavished millions of dollars on transfers.

4.   Meanwhile, many lesser players like Sabatini and Jennifer Capriati had millions in endorsements lavished on them.