1.   As a journalistic enterprise, it is suppose to report the facts regardless of who is offended.

2.   As a journalistic enterprise, it was enough to make sleaze cringe.

3.   NFL Films exists to promote the NFL, and does it well, but it is not a journalistic enterprise seeking to uncover anything negative.

4.   Sex and celebrity have always been considered staples of journalistic enterprise.

5.   Whether it will succeed as a journalistic enterprise or as a business is very much a question.