1.   Cohen said the ads would begin to integrate ABC stars like Drew Carey while maintaining their irreverent tone.

2.   His aim for all his alternative weeklies, he said, was to maintain the irreverent tone that sets them apart from traditional newspapers, while doing serious journalism.

3.   Its irreverent tone revives the tradition of the black satiric novel.

4.   Ms. Sedaris sets the irreverent tone in a prologue, advising anyone who might be bothered by strobe lights, dry ice, fur or foul language to leave.

5.   Regardless of difficulty level, most GenXercise videos have in common an irreverent tone.

6.   Robert Kornblum, an associate with Austin Ventures and a summit participant, said that irreverent tone suits the tech crowd.

7.   That irreverent tone pervades the Web page, which includes Bette Davis, Dorothy Parker, Mae West and Camille Paglia on its list of famous hussies.

8.   The irreverent tone of the film led some critics to question whether producer Jeffrey Katzenberg was taking aim at his former home, Walt Disney Co.

9.   But after only five issues the British occupation authorities became fed up with its irreverent tone and transferred the publishing licence to Augstein.

10.   The irreverent tone will be set.