1.   Also, DirecTV and Nynex are holding talks for interactive programming.

2.   -- Content providers, who will produce on-line services and interactive programming.

3.   But testers never really warmed to interactive programming, forcing Time Warner to pull the plug on the project.

4.   In fact, Hollywood can get in on the computer action itself and devise interactive programming of its own to accompany movies on DVD.

5.   NBC and Disney say they fear that the new company would restrict their ability to show interactive programming through its cable and interactive TV systems.

6.   Offering phone service on cable lines has not yet materialized and much-hyped interactive TV programming has fizzled.

7.   The interactive programming enables networks to extend the life of their programming.

8.   Then there is interactive programming.

9.   What is not yet clear is whether people will prefer to receive some types of interactive programming over personal computers, rather than through their television sets.

10.   Why should the networks and cable stations produce expensive interactive programming for a service that has yet to capture an audience?