1.   And Mazursky was reassuring in noting that hot toy items typically enjoy popularity for three to five years, then fade.

2.   Amid all the hoopla, it is easy to forget that the hot toy is not necessarily the one that sells the most.

3.   An unusually wide range of hot toys is on the market this year, including some updated classics and several newcomers.

4.   And other competing Web sites abound, particularly those that sell Beanie Babies and other hot toys.

5.   A hot toy is a combination of advertising and a great toy, said toy industry expert Christopher Byrne, contributing editor of Playthings Marketwatch.

6.   A stuffed animal with attitude, Furby has already been turned by marketing buzz and a media blitz into the hot toy of the Christmas season.

7.   For children who like collecting and trading, a hot toy this year is Bionicles from Lego.

8.   Hasbro has a stable of hot toys like Furby, Pokemon and Teletubbies.

9.   Hot toys in hundreds of colorful variations, each with its own personality, name and oh-so-collectible identity.

10.   In addition to the comics, the magazines will contain movie previews, music and movie reviews, celebrity interviews, and features on hot toys and video games.