1.   Callers were greeted with a similar message on our home voice mail.

2.   Ever the populist, Jeffords has a black belt in tae kwon do, and his own voice greets callers who reach his office answering machine.

3.   The Web site, www.jetblue.com, is funny and knowing, as is the message that greets callers on hold, acknowledging how everyone hates being on hold.

4.   Unwary callers are greeted by the Wildfire Assistant, asked to state their name and given a series of options for attempting to communicate with the peripatetic executive.