1.   Alfred Hitchcock was a director who knew good gimmicks and stuck with them rather religiously.

2.   But a Seattle division of the Compuserve computer on-line service hopes to lure more consumers into cyberspace with a good old-fashioned marketing gimmick.

3.   I give Hiller credit for a good gimmick.

4.   The mufflers proved to be a good gimmick, but left much to be desired as instruments.