1.   This led to a new kind of online chat service with the generic name of instant messaging.

2.   The names of the genus and species are expressed in Latin form, the generic name having a capital letter, and they must be in grammatical agreement.

3.   An example is Jones soda, with its deadpan generic name and bottles decorated with a variety of black-and-white snapshots chosen from many that were submitted by customers.

4.   And pity those in Cheddar, England, who learned once and for all today that Cheddar cheese is a generic name.

5.   Another drug, whose generic name is vardenafil, will be sold by a partnership between Bayer AG and GlaxoSmithKline.

6.   A poison pill is the generic name given to any number of gambits a company may take to make itself less attractive to an acquirer.

7.   Accutane, whose generic name is isotretinoin, is a synthetic molecule derived from vitamin A, which is involved in growth and maintenance of skin.

8.   Acetaminophen is the generic name of Tylenol, a brand that is not involved in the Haitian deaths.

9.   But Allen Adamson, managing director of Landor Associates, a leading consultant on branding, said such generic names lack lasting value.

10.   Celecoxib is the generic name for Celebrex.