1.   Although its journalistic ambitions have been downsized, the good-looking magazine about good-looking people was recently nominated for a National Magazine Award for general excellence.

2.   Business Week won the National Magazine Award for general excellence Tuesday, in the category for publications with a circulation of more than one million.

3.   But it also inspired a generation of digital entrepreneurs, attracted consumer advertisers like Volvo and Absolut Vodka and last year won a National Magazine award for general excellence.

4.   Full of brand-name writers, it won a National Magazine Award for general excellence this year.

5.   In less than three years, Lingua Franca had won a National Magazine Award for general excellence.

6.   In winning for general excellence, Rolling Stone beat out Martha Stewart Living, National Geographic, Vanity Fair and Vogue.

7.   It was the second time in three years that Business Week won for general excellence.

8.   Newsweek has substantial editorial momentum, with a recent National Magazine Award for general excellence against Time magaziine after a number of news exclusives.

9.   The Kelly honor for general excellence is somewhat more tangible than most other advertising awards.

10.   The magazine awards provided a rare apples-to-apples victory over Time, which was also nominated in the general excellence category for large-circulation magazines.