1.   Analysts said Campbell Soup and Kellogg had invested millions of dollars developing functional foods but did not know how to sell them.

2.   And functional foods are supposed to taste better than pills.

3.   And the company said it would soon license several of its compounds for functional foods to makers of dairy products.

4.   Any new functional foods, meanwhile, from yogurt to breakfast bars to milk shakes, will soon be trundling down the assembly lines and into grocery delivery trucks.

5.   At their best, functional foods have the potential to increase awareness about the important links between health and food.

6.   According to supporters of functional foods, kasha is not only rich in complex carbohydrates but also contains one of the most desirable proteins in the plant kingdom.

7.   But custom-designed functional foods are still a long way from the dinner table.

8.   But excessive marketing claims could prove to be a stumbling block for functional foods, some industry experts say, as consumers become disillusioned by unfulfilled promises.

9.   But not everyone is enthusiastic about functional foods.

10.   Called nutraceuticals, designer foods or functional foods, these pumped-up products blur the line between food and medicine.