1.   An electronic mall offers a wide variety of products, not all Mars-related.

2.   After establishing itself as the most successful bookstore on the World Wide Web, Amazon has been moving quickly to become a full-service electronic mall.

3.   Companies acknowledge that they are still in the initial stage of forging the electronic mall concept and agree that consumer acceptance will hinge largely on how products are offered.

4.   Hence the failure of Dreamshop and other online electronic malls that attempted to mimic the shopping patterns of real malls.

5.   Indeed, getting to the electronic mall at America Online can seem almost as hard as finding a parking space at a real mall.

6.   On-line services say that while the percentage of sales seems to be low, it will take time for consumers to become accustomed to electronic mall buying.

7.   Perhaps the biggest question is whether large enough numbers of people would abandon traditional shopping in favor of electronic mall purchases.

8.   Shoppers browse through catalogs by clicking a mouse to walk through the electronic mall.

9.   The kind of electronic mall with the best chance of success is probably one like Digital Market Inc. of Sunnyvale, Calif.

10.   World plans to expand its electronic mall to include retailers and other merchants who can sell their wares via home computer.