1.   The new ads are based on stories provided by focus group participants who were asked to not drink milk for a week.

2.   They forced him to give them money, swallow weeds, drink milk mixed with detergent and allow himself to be led around on a leash.

3.   He is fasting between sunrise and sunset in solidarity with them, but drinks milk and water after dark with medication he is taking.

4.   He is fasting between sunrise and sunset, but drinks milk and water after dark with medication he is taking.