1.   But the unit will retain a distinctive identity by having tan berets.

2.   Another reason that Burnett prevailed over Bernbach and Ogilvy may be that he is one of the few founders of modern Madison Avenue with a distinctive identity.

3.   But challenges continue to confront the partners in Spike DDB in its attempt to forge a distinctive identity in an overcrowded industry.

4.   But in a crowded field running for nine at-large seats, he may be served by his distinctive dual identity.

5.   But now Bertelli has two brands, Jil Sander and Genny, in search of a distinctive identity.

6.   But while both schools would retain their distinctive identity on the new shared campus, the union transcends the realm of buildings and grounds.

7.   Each will retain its distinctive identity within WPP.

8.   For one thing, BP Amoco believes that taking a leadership position gives it a distinctive identity in the eyes of government officials, scientists and environmental groups.

9.   In a world of multiple news sources and slumping ratings, the networks badly need distinctive identities to stand apart.

10.   Not because he is undramatic, but because the act of adapting his voice to so many stylistically different roles has left him without a distinctive vocal identity.