1.   Their style and sophistication would appeal to the discerning customer.

2.   But sales were waning because the discerning customer found the contamination levels in the product unacceptable.

3.   As a variety of health-care venues springs up, hospitals are feeling the need to view patients more as discerning customers than as passive victims.

4.   More ads feature women as discerning customers, not slinky spokesmodels.

5.   Soon, the promoters realised that large volumes of discerning customers could be found only in developed markets.