1.   Although courting the same customers, Sports Illustrated sees a different niche for its daily magazine.

2.   Compaq Computer has introduced some hot products into the market in dramatically different niches.

3.   Each has a different niche.

4.   Each has grown and thrives in different niches hewn from the need to transfer control of family-owned companies from one generation to the next.

5.   Image typically buys rights to material that major studios have ignored or deemed noncommercial and produces DVDs that appeal to different niche audiences.

6.   In fact, the failure rate could be higher this time around because Wall Street has funded so many direct competitors in so many different niches.

7.   People who focus on different niches are focusing on women, realizing they have money.

8.   Princeton Electronic and Scidel are carving different niches in the emerging market.

9.   Selling water on a national scale has prompted companies to stake out different niches.

10.   The two countries occupy very different niches in the outsourcing world, said Ron Lewin, managing director of Canadian outsourcing firm Terralink.