1.   Customers want companies that are attentive to their needs.

2.   First, they were able to design products much closer to what the customer wanted.

3.   In losing its design memory, it seems, Ford forgot what customers wanted.

4.   My average customer wants to be seen, wants to turn heads.

5.   Our customers want to be served by people who are well-turned-out.

6.   Stoves conduct exhaustive in-depth research to find out exactly what customers want from their cookers.

7.   The customer wanted to flip a coin about paying the price for a photo of his daughter.

8.   The customer wanted to negotiate over the price.

9.   That is not primarily a technological achievement.

10.   It results from many people at headquarters obsessing over what customers want in a fundamentally new kind of relationship, the online experience.