1.   As a seasoned business traveller I am constantly amazed at all the lost opportunities to build customer loyalty.

2.   Both Ford and Chrysler have recognized Hansen for the strong customer loyalty at his dealerships.

3.   The company has a reputation for superior technology and customer loyalty.

4.   The obverse of customer loyalty is brand switching.

5.   The reward is that, once a company has secured customer loyalty, customers will pay for the use of its platform.

6.   Trade discounts may be used as a competitive stratagem to secure customer loyalty.

7.   The possible benefits from this strategy are customer loyalty, exclusion of competitors, less price competition and increased profit margins.

8.   Competition and special deals mean that they can depend no longer on customer loyalty.