1.   And yet, most companies that own information and entertainment products are edgy about the idea of custom publishing and distribution using the Internet.

2.   Custom publishing in general has surged the last five years as advertisers seek ways to eliminate the guesswork in getting their message to the appropriate audience.

3.   In this arrangement, known as custom publishing, consumer publishers print magazines for corporate clients, which then distribute them free to customers or for nominal subscription rates.

4.   WPP IN CUSTOM PUBLISHING VENTURE WPP Group is teaming up with the magazine publisher Forbes to form a joint venture in the growing field known as custom publishing.

5.   WPP is not the only agency company active in custom publishing.

6.   Custom publishing has become an important new source of revenues for magazine publishers as advertising spending continues to slump, forcing numerous titles to close.