1.   Although the Wellfleet Farms label is new, initial ads will be created by Arnold, Ocean Spray said from its Lakeville, Mass. headquarters.

2.   An aide to Green said no decision had been made on whether to have such an ad created.

3.   And both specialize in account planning, which seeks to integrate the results of consumer research into the process of creating ads.

4.   And while the call for entries is aimed at advertising peers, these are the same people who create ads for the masses, Butterworth said.

5.   Arnold Communications of Boston, for example, is creating an ad for the interactive edition of The Wall Street Journal.

6.   Berlin Cameron was hired to create ads for running shoes, perhaps the hottest category in the athletic footwear industry at the moment.

7.   Bolstering the TV and print spots, Samsung is plastering Manhattan buildings with stark photos in what Arnell says is the largest digital print ad ever created.

8.   Both ads were created by BBDO New York.

9.   A firm that works for Coke cannot also create ads for Pepsi, for example.

10.   A spokeswoman for Gotham Inc., the New York agency that created the ad, declined to comment.