1.   Throughout the year, the Group continued to invest in maintaining and enhancing the value of its tree existing core brands.

2.   Sustained and effective brand building, focused on core brands in major markets, is the key to improving volume and share performance.

3.   Growth will also come from continuing to build on the core brands.

4.   A Coke-Nestle water venture would allow Coke to focus more on its core brands, since it has already moved its teas and juices into joint ventures.

5.   But BMW, whose core brand of cars had remained strong, had surges in both sales and profits as soon as it cut Rover loose.

6.   But, by far, the biggest problem for both Pepsi and Coke stems from their core cola brands.

7.   Coke also could lose more retail shelf space for its core brands.

8.   Hawley has tried to move quickly, focusing on core brands and slashing costs, inventory levels and product offerings.

9.   Her tenure has been marked by weakness in the core brand, surprise disappointments in earnings, and sharp declines in the stock.

10.   In recent years, the company has worked to increase sales in its core brands.