1.   As the voice, video and data networks become more common, content will become a more potent weapon, he adds.

2.   But, as the number of available channels has proliferated, broadcast channel content has become more and more niche-oriented.

3.   Exclusive content has become a key part of the marketing strategy for both Microsoft and Netscape, because neither company has a clear advantage in browser technology.

4.   Other companies may want to promote more products, but Rosenfelt said his company would try to ensure that the course content did not become an advertisement.

5.   Russell said the colon contents of cattle became acidic on a diet of grain because the animals incompletely digested the starch in grains.

6.   Social and political content have become important.

7.   The more content becomes available, the more important it becomes to distinguish your content from that of the others.

8.   The Yankee Group expects the situation to change, however, as markets become fully deregulated, tariffs fall, infrastructure improves and local content becomes more abundant.

9.   Viewing content is becoming a matter of personal taste.