1.   Because of the extensive data that the federal government requires in drug advertising, the various print media have traditionally been the beneficiary of most consumer ads.

2.   Advertisers might send a software driving simulator to accompany a car commercial, or an interactive catalogue to accompany clothes or consumer electronics ads.

3.   Consumer drug ads, they say, not only educate patients about diseases and available treatments, they also persuade people to see doctors.

4.   Consumer ads already have debuted in some cities.

5.   Drug companies are not required to submit their consumer ads to the FDA for prior approval.

6.   It immediately halted its consumer ads and has since spent much of its marketing effort placing booths at medical conventions and ads in medical journals.

7.   Not only will the drug company have to recoup its costs for consumer ads, the company may have expanded its sales force to reach a new market.

8.   That was almost three years ago, and, to cadge from yet another consumer products ad, Dunlop has come a long way, baby.

9.   The Food and Drug Administration encourages but does not require drug companies to submit consumer ads for clearance before the ads run.

10.   The Food and Drug Administration encourages manufacturers to submit consumer ads for clearance, but does not regulate them.