1.   Console makers generally sell their machines at a loss, relying on game sales to make up the difference.

2.   Earlier this week, all three console makers announced dramatic price cuts.

3.   Sega, which is based in Japan and has operations in San Francisco, is teaming up with other console makers and software publishers to fight back.

4.   So will consumers abandon Sony for other console makers?

5.   Each console maker is counting on at least one game to catch the fancy and capture the dollars of players.