1.   Companies in all areas of the economy would benefit from the lower borrowing costs because it would give businesses and companies more reason to spend money.

2.   It would only be a matter of time, the companies reasoned, before the best and the brightest of their new employees moved up the management ranks.

3.   The company reasoned it could use the ESOP to block the takeover.

4.   Wireless, the company reasoned, would be a quicker, easier and ultimately cheaper way to reach millions of potential customers.

5.   The company reasoned its customers would still want to buy the CRM software during an economic downturn because the product is designed to trim expenses while also increasing revenue.